Digital Marketing Syllabus – 2024 Updated List

Understanding Digital Marketing Course Syllabus in India – Let us be Your Guide.

Digital marketing has transformed the way businesses operate and interact with their customers. In today’s tech-driven world, having a robust digital presence is crucial. As a result, the demand for skilled digital marketers is skyrocketing, especially in India, where the digital economy is growing at an unprecedented rate. If you’re considering a career in digital marketing, it’s essential to understand what the course syllabus typically includes. Let’s dive into the comprehensive breakdown of a standard digital marketing course syllabus in India.

Overview of Digital Marketing Courses in India

Types of Digital Marketing Courses

Digital marketing courses in India come in various formats to cater to different learning needs and preferences. These include:

• Certification Courses: Typically lasting a few weeks to a few months, these courses focus on practical aspects of digital marketing like CDMM training program offered by Digital Vidya.
• Degree Programs: Offered by universities, these programs usually span three to four years and provide an in-depth understanding of digital marketing along with other business subjects.now a days Universities are offering BBA in Digital Marketing and MBA in Digital Marketing.

Who Should Be Aware of the Digital Marketing Syllabus?

Business Owner

Marketing Professionals

Marketing professionals, sales managers, business development executives and other accomplished marketing professionals may take advantage of this digital marketing course & should be aware of the Digital Marketing syllabus. Marketing officials should no longer consider digital marketing as an opportunity to pursue later. It is high time they needed the understanding of the principles of digital marketing to succeed in the digital marketing world.

Career Switchers

Individuals who presently conduct traditional marketing campaigns and want to “turn over” to new marketing platforms need to know about the Digital Marketing Syllabus to take up a professional course. Complying to obsolete marketing tactics can have a negative impact. Individuals who wanted to try out modern marketing techniques that were found by the community and are now being invited to be aware of the digital marketing syllabus & take up a digital marketing training program.

IT Professionals

Personals working in IT sectors also have a significant advantage of taking up training in digital marketing. With the growing importance of Digital Marketing, IT professionals have a promising career in it. Most businesses are coming forward to spend a lot of money and being an IT professional with digital marketing experience will quickly get you employed in big business companies.

Students

As Digital Marketing’s significance is rising exponentially every day, the chances of it becoming a successful profession are prominent. Students with digital marketing knowledge are able to turn out to be entrepreneurs with new business ideas to build start-ups. Students doing BBA and MBA can also pursue the path in digital marketing with their studies as it acts as a bonus to improve their skills. In addition, MBA graduates trained in digital marketing are quite eligible to become a Digital Marketing Analyst, SEO executive, manager of PPCs, etc.

Core Modules Covered Under Digital Marketing Course Syllabus

With frequent updates and algorithm shifts, digital marketing is impulsive in nature, which further contributes to industry volatility. Once too effective, there may be some digital marketing strategies that might not work now.

That’s why having a good & updated digital marketing syllabus is important when you are looking forward to learning Digital Marketing. A perfect Syllabus Digital Marketing Course is made up of two main attributes that are recent updates and the ability to create strong foundations.

While designing our Digital Marketing Syllabus, this is exactly what we focused on. We concentrated on the most efficient way of nurturing a Digital Marketing Consultant’s skills and expertise. Through our Digital Marketing Syllabus, we ensure that all digital marketing platforms and their appropriate use are understood to the learner.

From the strategic point of view to execution, you can understand the concept of Digital Marketing through 44 separate Modules of our Digital Marketing syllabus.

The instructor-led sessions are accompanied by assignments and tasks that ensure that you are actually applying your learning. By doing so, you can take advantage of an exceptional Digital Marketing Syllabus.

Subjects in Digital Marketing?

Digital Marketing Course Syllabus cover the following subjects:

• Search Engine Optimization
• Search Engine Marketing
• Social Media Marketing
• Email Marketing
• Inbound Marketing
• Web Analytics
• Facebook Marketing
• Advanced Digital Marketing Topics

Digital Vidya’s Digital Marketing Course Syllabus

Fundamentals of Digital Marketing

This module covers the basics, including the history, importance, and current trends in digital marketing. You’ll learn about different digital channels and how they can be leveraged for marketing purposes

Search Engine Optimization

Search engines are an essential part of the online experience. Learn how to optimize your search engine presence through on-site and off-site activities, including how to develop your target keyword list, optimize your website UX and design, and execute a link building campaign.

Introduction to SEO
• How do Search Engines work?
• Organic Search vs. Paid Search Results
• Keyword Research

On-Page SEO
• HTML Basics
• On-page SEO Elements
• Technical SEO
• Mobile SEO
• Schema Markup

Off-Page SEO
• Link Building
• Social SEO
• Local SEO
• Backlink Audits using SEMrush

SEO Audit, Tools, Measurement
• SEO Audits
• Algorithm Updates
• Measurement with Google Analytics
• SEO Resources, Careers in SEO

On-Page SEO

On-page SEO involves optimizing individual web pages to rank higher and earn more relevant traffic in search engines. This includes optimizing content, HTML source code, and internal linking.

Off-Page SEO

Off-page SEO refers to activities conducted outside of your website to improve its position in search engine rankings. This includes backlink building, social media marketing, and influencer outreach.

Technical SEO

Technical SEO ensures that a website meets the technical requirements of modern search engines. This includes improving site speed, mobile-friendliness, and indexing.

Search Engine Marketing – Google Ads & Bing Ads

An essential part of Digital Marketing is to optimize visibility in the results of the search engine. Strengthening findability by Search Engine Marketing (SEM) is an effective tactic for achieving your marketing goals. In this part of Digital Marketing Syllabus, you learn how to use Google’s AdWords to build, execute and automate an effective ad campaign.

• Introduction to SEM – Fundamentals & Case Studies
• Creation of Google Display Network
• Mobile Ad Campaigns
• Shopping Campaigns – Introduction
• YouTube Marketing – Introduction & Ad Formats

Social Media Marketing

Social media is a powerful marketing channel. You will learn more about the major social media platforms in this part of digital marketing syllabus, how to manage your social media presence, and how to create effective content for each platform. It can be challenging to cut through the noise in social media, and marketers often need to use paid social media marketing strategies to amplify their message. In this digital marketing training syllabus, you will learn about the possibilities in social media for targeted ads and how to run advertising campaigns that resonate with your audience.

• Getting Started with Social Media Marketing
• Introduction to Social Media
• Facebook Marketing
• Creating Content for Facebook & Social Media
• Tools for Content Creation
• Facebook Marketing
• What is Facebook Marketing?
• How does Facebook Advertising Work?
• Instagram & LinkedIn Marketing
• Marketing on Instagram
• LinkedIn as a Marketing Platform
• Twitter and Snapchat Marketing
• Pinterest Marketing & Creating a Successful Digital Marketing Strategy
• Social Media Marketing Tools
• Crafting a Successful Social Media Strategy

Email Marketing

Email is an effective marketing channel, particularly in the customer journey’s conversion and retention phase. You will learn how to create an email marketing strategy in this segment of Digital Marketing syllabus, you will learn to create and execute email campaigns, and measure the results.

• Deliverability
• Effective Email Content
• Customer Acquisition Strategies
• Effective Creative Introducing
• Nurturing & Automation
• Resources to do Situational Analysis & Progressive Updates
• Email Automation
• Introduction to Automation
• Choosing an Automation Platform
• Simple Automation Functions from MailChimp

Inbound Marketing

Inbound marketing is the fundamental shift that every business needs since it is the process of empowering potential clients. Once you learn the essentials of the inbound methodology, you will be able to manage your marketing for a long time and be successful in both career and business. By the end of this course, you will be able to understand the structure of inbound marketing.

• Attracting your potential customers into the conversion funnel
• Converting your prospects into leads using emails
• Landing Page
• Conversion Optimization
• Conversion Optimization Patterns for Engaging website Visitors
• Lifecycle Emails

Web Analytics

Web Analytics is measuring, collecting, analyzing and publishing Internet data in order to recognize and improve web use. Web Analytics is a website traffic tracking tool. It can also be used by businesses as an instrument for business and market research. This component of Digital Marketing syllabus will begin by discussing Web Analytics concept and categories, some examples of Web-based analytics such as Klout, Google Analytics, and, to name a few, Microsoft adCenter Analytics.

• Introduction
• Google Analytics
• Content Performance Analysis
• Visitors Analysis
• Social Media Analytics
• Actionable Insights and the Big Picture
• Social CRM & Analysis
• Digital Analytics
• Platform Principles

Facebook Marketing

Facebook marketing is one of the essential channels for promoting your product these days, so if you want to learn Facebook marketing to improve your business, this is the exact course you’re looking for to do social media marketing.

Learn and master Facebook marketing (powerful social media channel) using proven step-by-step strategies for attracting followers, building your brand, and converting your followers to paying clients.

• Introduction to Marketing
• Facebook Pages and Post Best Practices
• Facebook Ads – Campaign Objectives
• Facebook Ads – Targeting Audiences
• Facebook Ads – Impactful Creatives
• Facebook Ads – Optimization and Reporting
• Facebook Ad Policies
• Facebook Messenger
• Facebook Shop
• Building Brand Awareness
• Driving In-store Footfall
• Facebook Pixel
• Driving Online Sales
• Generating Leads

Advanced Digital Marketing Topics

• Integrated Digital Marketing Strategy
• Affiliate Marketing
• Media Planning & Buying
• How to Become a Freelancer in Digital Marketing?
• E-commerce Listing and Marketplace Selling
• Programmatic Marketing
• Adobe Analytics – SiteCatalyst
• How to create an Infographic Resume
• Content Marketing (in association with LinkedIn)
• Digital Marketing using AI Tools

Future Trends in Digital Marketing

AI and Machine Learning

AI and machine learning are revolutionizing digital marketing. This module explores their applications and how to leverage them.

Voice Search Optimization

With the rise of smart speakers, optimizing for voice search is becoming essential. You’ll learn how to adapt your strategies for this new trend.

Emerging Social Media Platforms

New social media platforms are constantly emerging. This section covers how to stay ahead of the curve and leverage these platforms for marketing.

Conclusion

Digital marketing is an ever-evolving field with immense opportunities. A comprehensive course in digital marketing equips you with the knowledge and skills needed to thrive in this dynamic industry. Continuous learning and staying updated with the latest trends are crucial for success. Whether you choose a certification course or a degree program, a career in digital marketing can be both rewarding and fulfilling.

Digital Marketing Syllabus Faqs